"Have you heard about the coolest guy in town? Simon Smoke is the most popular of all the Nightmare Critters by far." "Simon Smoke knows he's cool and popular, and he makes sure nobody ever forgets it. Whether showing off for friends or just bragging about one of his accomplishments, it's always a popularity contest with him. Almost always, he wins. In truth, he is a colossal jerk, but he does have a knack for getting away with being one."